Resume
Experience
Digital Experience Consultant2024 — Present
REO Digital · London, UK
- Support enterprise clients in identifying, shaping, and delivering innovation opportunities across digital experience, product, and customer journeys.
- Translate complex business challenges into clearly defined problem statements, hypotheses, and opportunity areas.
- Design and deliver discovery and experimentation workstreams combining human-centred research, behavioural data, and rapid testing.
- Plan, execute, and analyse A/B and multivariate experiments across web and mobile journeys.
- Facilitate client workshops and working sessions to align stakeholders on vision, success metrics, and delivery approach.
Education
MSc in Digital Management2022 — 2023
Ivey Business School, Western University · London, Ontario, Canada
- Winner — Best Pitch, Venturing Field Project (ReImagine 2.0)
- 2nd Place — Adobe Digital Innovation Conference Case Competition
- Final sprint team — CIBC AI Business Case, Digital Innovation Studio
- 5-month client engagement — SickKids supply chain digital transformation
Skills
Strategy & Discovery
Design thinkingProblem framingOpportunity mappingHypothesis-driven approach
Experimentation
A/B & multivariate testingCROBehavioural data analysisRapid prototyping
Delivery
Workshop facilitationStakeholder alignmentMVP developmentRoadmapping
Digital & Product
Customer journey designHuman-centred researchAnalyticsDigital experience